There has been a frenzy of recent reports about the fast paced growth of Google’s new social network, Google+. In fact, as we’ve reported before, Google+ hit the 25-million-user mark faster than almost any other social network in history, including Facebook and Twitter.While those numbers may pale next to Facebook’s 800 million users or even Twitter’s 200 million, there’s no question that Google+ is on it's way at Umbrelly we've been monitoring this process very closely as we know this presents yet another opportunity and platform to get our message across to even more potential customers and perhaps more so than other areas considering the vast reach of Google.
Google+ is embedded in most of the company’s other services — along with the toolbar that constantly prompts users to check their accounts. And recent comments by director of product Brad Horowitz made it clear that Google’s new social network is going to become part of everything the company touches.
With the amens amount of user data that Google has on its hundreds of millions of users, in theory, we'll be able to specifically target customers not only just by age, gender and demographics but perhaps even by conversations their having using the technology currently used in Gmail.
By: James Web
Umbrelly
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