If you're an Umbrelly client, you may soon be a mobile advertiser — What's better? it won't cost you anymore than you're paying now.
Umbrelly's Mark Hillard-Brundidge just announced that it is improving and enhancing it's mobile marketing offerings and is currently in the process of optimizing all of it's products and services to include mobile marketing for a world where people increasingly use mobile devices.
The changes will take place by the middle of this year.
In fact, Umbrelly is eliminating the need to create multiple campaigns with extensive targeting — in
particular, the need to target specific mobile devices like tablets.
In addition, it will be possible to run your campaign across multiple social media platforms simultaneously. Umbrelly will "upgrade" campaigns previously created for one or more platforms and have the to run across all available markets as well.
Why is Umbrelly doing this? Industry statistics have shown incredible growth potential in mobile advertising over the past years. This move has the potential to increase Umbrelly's clients to gain customers and visability in areas they would otherwise have never known.
Umbrelly CEO Mark Hillard-Brundidge expressed a bit of frustration with regards to the fact that Umbrelly was slightly behind the curve but is both relieved and excited with the developement of the new technology and the incredible growth potential for both Umbrelly's clients and for the company itself.
In fact, the gap between mobile and traditional marketing metrics may soon go away, as a result of this change. "On average,
they’ll be nearly doubled
due to increased usage of mobile devices and all of the mobile platforms on which clients can promote their products or services," wrote Christian Wei, VP of Engineering and Technology at Umbrelly, in a blog post.
VP Communications
