A recent survey conducted by a California based marketing company suggest that SEO or search engine optimization is more effective than than other forms of online marketing such as PPC (pay per click) and social media marketing ie Facebook and Twitter. We at Umbrelly can not independently corroborate or dispute these findings however our internal date suggest that SEO seems to be most effective for "informative marketing" as opposed to conversion marketing for example, a search query like "spousal support divorce" would likely yield less PPC ads and for good reason.
A query such as that is more likely someone researching before taking action where as a query like "experienced Chicago Divorce lawyer" is more of an action motivated query and much more likely to yield a conversion and that queerer is much more likely to click a PPC ad as they typically provide a faster call to action ie call back form or phone number.
In the case of Social Media Marketing, Market trends are telling us that Social media marketing is taking on a more dominant role in online marketing primarily because it allows advertisers to target customers by ages, sex, likes, dislikes and social interest far beyond the limitations of any search engine algorithm primarily based on cache and cookies and keywords.
In the end however there is no one size fit all method. One form of advertising may be more effective than others for different types of companies and industries. Lucky for you, Umbrelly covers nearly every method of advertising and marketing both online and off so log on to www.umbrelly.com today and together we'll find what works best for you!
James Web
HOI Online Marketing
Umbrelly Chicago
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